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The entire mega-industry that is Global Tourism has been one of the hardest hit by the 2020 pandemic. From opulent resorts to seasonal tour operators, the tourism businesses that have been able to weather this economic storm now face an uphill battle toward recovery and stability. In 2021 — and for the next few years at least — Tourism Marketing must work harder and smarter than ever.

But spring is finally here. More importantly, vaccines are finally here. So, the tourism business can plan (properly) for the future. Starting with the first few issues that need attention. Adhere to remaining…

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Did you start your business with a clear plan that DIDN’T include an ecommerce component? It used to be a choice. “We’ll focus on our storefront experience. We’ll be known for thoughtful customer service and high-quality products. We don’t sell enough volume to bother with online sales. All our website needs to do is provide basic info.” Whatever the basis for your decision, the 2020 pandemic has changed consumer behaviour to the point that Digital Transformation for Retailers is no longer a choice, it’s a deal-breaker.

We would go as far as to say that almost any physical location —…

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The explosion of digital publishing in the last decade has made me think long and hard about each and every story idea that pops into my little head. After all, when the book market (YA in particular) is so insanely saturated, what am I doing thinking about writing yet one more novel?

The reason to write The Electric Girl wasn’t necessarily rational. It was more of a compulsion than anything else. It’s partly that I needed to get this bizarre story out of my head so I could get on with my life; that’s true of every book or bauble…

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Your marketing strategies need to be strong, yet agile and detailed, yet adaptable to survive the economic challenges of the next decade. But before you spend a grown-up amount of money on Digital Marketing, you want to be sure that the strategy will be effective. And by extension, you want to be sure that you’re ‘ready’ to get noticed. Sound familiar?

So, while you wait for enough positive feedback on your product or service, you’re probably jointly watching tech trends and combing publications for insights. You’re earnestly trying to get to the bottom of which Digital Marketing products will actually…

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How was 2020 for your business? It’s not a popular question, we know. It’s been difficult, strange, or both for just about everyone. So, a concept that seems kind of abstract — like working with a Technology Partner — can feel like something you should pass over. On the contrary, now is the exact right time to look at transforming your business.

As most industries around the world continue recovering from pandemic-related economic hardship, we all still operate with expectations that businesses aren’t running at full speed. Use this time accordingly! …

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Like most conferences these days, CES 2021 took place exclusively online. While we’re all missing in-person events and networking opportunities, this year’s show still covered a lot of exciting ground. And from the glass-is-half-full perspective, technology companies are some of the best equipped to adapt to virtual events. So, we think it’s still more than worthwhile to unpack the progress showcased by Tech Products presented at CES.

Naturally, we saw a strong focus on health, sanitation, and home-based items. We’ve been expecting to see a long-term shift to higher hygiene standards and more home-centred lifestyles. …

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Our world has long used technology to perform tasks with minimal human intervention. We’ve been doing this for thousands of years, although it didn’t really explode until the industrial revolution of the mid-eighteenth century. And in the twenty-first century, we’re in the heart of a new wave of Automation Technology with no end in sight.

“Automation is the creation and application of technologies to produce and deliver goods and services with minimal human intervention.” —

As exciting as we find new tech, we also know there are valid concerns. Like what happens to the employees left behind when software…

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If 2020 has taught us anything, it’s that we should expect the unexpected. And be prepared to adapt when it hits. So, as the year winds down, we’re exploring the Transformation Technology Trends we think will shape 2021.

This past year has been nothing like the one we predicted in December 2019. Then again, very few people were prepared for a pandemic and wave after wave of social and political turmoil. But looking back at what we DID accomplish this past year can be a surprising motivator for what’s to come in 2021.

In spite of fear and uncertainty, millions…

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If you work in Real Estate, you know that sales strategies had to pivot sharply this past March. Almost overnight, Virtual Marketing was the only point of contact that met both customer expectations and regional or municipal health orders. And yet, in a climate of anxiety and uncertainty, the Real Estate industry managed to adapt and even thrive.

Today we want to take a closer look at how this all happened and explore the role virtual tools have played in Real Estate’s success in spite of adversity. And most importantly, will all this Virtual Marketing continue in the future?


Okanagan Landing at Dusk

While kicking around setting ideas for my new magic realism book, The Electric Girl, I realized pretty quickly I would be jointly creating two spaces. Firstly, a version of the world as I knew it (and I decided to indulge once more in my home region, BC’s Okanagan) in the late 1980s. Secondly, I would need brief glimpses at alternate dimensions. But since this is Part 1, let’s start with The Real World.

Can You Ever Go Home Again?

I sometimes wonder if the primary reason I write fiction is to find excuses to go home more often than I really can. And these days? Well…

Christine Hart

Content for Stambol Studios. Novelist. Artist. Mom.

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